Key art poster designs rebranding the New Mexico State Fair. The big challenge for the campaign was to generate excitement for the annual event on a limited budget. Using existing archive photography, a visual and typographic system was created playing up fun, nostalgia and other experiences of going to the state fair. These concepts and direction would be used in outdoor, print, broadcast and digital media to refresh the image of the state fair, and make it feel fresh and new.
Client: New Mexico State Fair