Think Tank is a proposed rotating exhibit space within the Aquarium of the Pacific in Long Beach, CA. Its mission is to provide thought provoking shows that will challenge Aquarium visitors to better understand the world ocean and our relationship to it.
While working at the Agency at Art Center I collaborated within a 3 person team to create a proposal for an identity system, posters and interactive iPhone exhibit guides.
This poster system would be a method of advertising the shows throughout the city. By taking the Fish logo and splashing it across the image area in transparent triplicate, it emulates a school of fish, as well as abstracting the image enough where it can fade in and out of the image reinforcing the brand while not being too intrusive.