Part mystery magazine, part retail catalog, the SNS catalog features short stories by up and coming writers, illustration and photo galleries as well as a formal catalog where customers could browse through hard to find signed first editions, new releases, rare films, posters and collectible ephemera. This catalog could be printed traditionally or digitally as shown.
An identity system for a retail store specializing in mystery and detective books, movies and ephemera. The name of the store refers to the cheap disposable firearms that might be used as a murder weapon in a hard boiled detective story.
The signage on the storefront could be rotated in and out adding to the mystery and intrigue of the store. Other elements include a large “stick em up” vinyl decal and gun shaped store section signs.