The Los Angeles Storm Drain system is comprised of approximately 1500 miles of underground pipes and 100 miles of open channels that has become one of the largest polluters of the Pacific Ocean. Because the system was never designed to carry garbage it flows directly into the ocean untreated. Every year over 200 tons of garbage and chemicals find their way into these drains by residents of southern California.
I chose to use a video projection with sound as a cost effective way to create a large visual message. The biggest challenge of environmental messaging is that it’s often preachy and easy to ignore. I approached it differently, using the voice of the ocean who is verbally mad at us. Behind the large voice type, fade in and out the types of materials that find their way to the ocean every day. Finally I did use some factual information and statistics but the placement is a direct commentary on the viewer. I placed it on the bottom of the frame in a news style ticker. This is the important statistical information that will be ignored by our self-centered society. At right is the :30 second film as well as the process book for the project.
Your Crap,My Home from chris kosek on Vimeo.