When the user steps on the feet graphics on the sidewalk, they are engaged by DWI messaging, and within a few seconds a paper bag with a sad face is virtually placed on their heads.
The campaign intended to engage people through fun, interactive methods while delivering serious, life saving talking points.
Client: New Mexico DOT (NMDOT)
Design: Christopher Kosek, Becky Haas
Creative Direction and Copy: Nick Tauro
Photography: Kip Malone