Look For Me
Art Direction, Design, Graphic Design
Pedestrian Safety Campaign utilizing dual messaging that speaks to drivers and pedestrians simultaneously.
- Look For MePedestrian Safety Campaign
- Pedestrian traffic accidents are on the rise in New Mexico and its a serious problem that is impacting lives around the state. We were charged with creating a state-wide campaign to raise awareness to the issue and place equal responsibility on drivers and pedestrians to save lives.
This was a multi layered campaign including bus wraps, posters, handouts and other merch items with the theme of "Look For Me". In doing interviews with people who were in accidents, we found the theme of "i never saw them coming" to be the most common. Our entire concept came from this idea, where we place equal responsibility on drivers and pedestrians, to be actively aware of their surroundings and look out for each other.
The direction was to create a bold graphic with a simple message that would demand attention. Using silhouettes of different types of pedestrians and vehicles, we hoped to connect with different types of people and engage them on a personal level. We used dual messaging in the campaign with Green (Go) speaking to pedestrians, and red (Stop) speaking to drivers. It was a lot of fun to work on this project and I really hope it can affect some real change, and most importantly save some lives.
Client: New Mexico DOT (NMDOT)Agency: VWKArt Direction and Design: Christopher KosekCreative Direction and Copy: Nick Tauro
An educational and informational tool kit created to raise drunk driving safety awareness, utilizing a blood alcohol estimator, reaction games and safety information.Art Direction, Interaction Design, User Interface Design2012
A new branding initiative for the NMDOT to combat drinking and driving in New Mexico. Delivering the same messaging can start to turn into grey noise, so a new brand identity was launched, with bold typography, design and color. Pronounced "End DWI" the logotype serves to combine the two words into one optically adjusted mark. A flexible design system was created around this basic mark and color scheme to be applied and used with any and all media and applications. This mark serves as the springboard for other sub-brands dealing with seat belts, texting and distracted driving as well as other public safety initiatives.
This brand will be used in Print, Television, Outdoor, Web, Mobile Apps, and a myriad of other applications.
Art Direction and Design: Christopher Kosek, Becky Haas
Creative Direction: Nick TauroArt Direction, Branding, Typography2012
The new endwi.com site creates a portal for all of NMDOT's ENDWI campaigns and inormation. Previously, the information was scattered across several government websites and the creative campaigns lived on various social media networks. As a result, it was very difficult for the public to find any of the important information that the agency had available. This site creates a central home for this ever expanding initiative, and was developed for desktop and mobile.
On launch, the site teases a mobile app for iPhone and Android platforms that will be launched in the coming weeks, which i was also heavily involved in the design and development process.
I served as a member of the creative team that designed and developed the site to adhere to brand guidelines and worked closely with the developers to maintain design and user experience.Branding, User Interface Design, Web Design2012
I had the opportunity to have a role in helping produce this epic book published by Taschen chronicling the first 75 years of DC Comics.
While working with Art Director Josh Baker on other projects, we both realized we shared a passion for comics and when it was time to start this book, he asked me to help out in the initial phases of research and organization.
I got a chance to travel to NYC and spend time at the DC offices researching and documenting work from their archives, as well as cataloging image details, and combing through stacks and stacks of comics and collected editions scanning and helping to make some sense of 75 years worth of comic book publishing.
It was difficult to call something as fun as that work, and it was a big honor to be able to make a contribution to this project.Editorial Design2012
A selection of 3 Human Rights posters that travelled to Paris, France as part of a collaborative poster exhibition celebrating the 60th Anniversary of the Universal Declaration of Human Rights.Graphic Design, Print Design, Advertising2010
Translating the popular webcomic reMIND into a printed Graphic Novel. Winner of a prestigious Xeric publishing grant as well as being a successful Kickstarter supported project .Art Direction, Graphic Design, Publishing2011
I had the opportunity to work on this wonderful Taschen book chronicling 100 years of automotive ads during my time at Taschen's Los Angeles office. I had various roles on this project including research and cataloging, layout and design cleanup and some production. In particular I worked extensively on the timeline and endpapers.Editorial Design, Information Architecture2012
I had the unique opportunity to work with Steve Schapiro's on set photography from the iconic Martin Scorsese Film, Taxi Driver, for a book published by Taschen.
I worked closely with Art Director, Josh Baker on image editing and organization, font and grid selection, and designing templates and style sheets that would be used throughout the book.Art Direction, Editorial Design, Typography2012
I had the opportunity to work on this wonderful Taschen book chronicling 100 years of fashion ads during my time at Taschen's Los Angeles office. I had various roles on this project including research and cataloging, layout and design cleanup and some production. In particular I worked extensively on the timeline and endpapers.Editorial Design, Graphic Design, Typography2012
Augmented reality installation to raise awareness that getting a DWI not only is dangerous, but has serious social consequences. The installations were placed in a busy downtown Albuquerque office building lobbies and store fronts centrally located near bars and clubs.Art Direction, Graphic Design, Interaction Design2012
It has been called the single most historic event of the 20th century: On July 20, 1969 Neil Armstrong, Buzz Aldrin and Michael Collins met John F. Kennedy's call for a manned Moon landing by the end of the 1960s. A decade of tests and training, a staff of 400,000 engineers and scientists, a budget of $24 billion, and the most powerful rocket ever launched all combined in an unprecedented event watched by millions the world over. And no one captured the men, the mood, and the machinery like Norman Mailer.
I had the opportunity to work on this fantastic book, with my duties including photo editing, layout, typesetting and some production.Editorial Design, Graphic Design, Typography2012
I had an opportunity to collaborate with the advertising firm working on the Cohen Brothers Academy Award Winning Film True Grit. I designed a limited edition, short run book chronicling the design process for the film's key art. Using images and comps from the Art Directors and staff sketch artists we told a story within a story. I was also able to contribute some logo designs that made its way into the final selection process.Advertising, Branding, Editorial Design2012
A series of multicolored promotional handbill posters playing up a fictional "boogey man" thats become a tourist attraction in the fictional locale of Cripple Peaks; from the graphic Novel, reMIND by Jason Brubaker.
These handbills were designed to be handed out at the 2011 San Diego Comic Con to hopefully entice people to come over to Jason's Small-Press booth and check out his book.
Find out more about the story at www.remindblog.comArt Direction, Copywriting, Typography2012
I had a chance to work with Jason Bane and Eric Carter, the creators behind the popular web comic "Carpe Chaos" to refine some of their advertising and marketing efforts.
Using existing artwork, i designed a system of graphics that would integrate into their existing website. These graphics announced such things as new pages, a storefront, wiki, and social networking.Art Direction, Graphic Design2012
Bringing reMIND, the Xeric winning Graphic Novel to the digital comics platform, GraphiclyArt Direction, Illustration, Interaction Design2012
The Crossroads of the World is a very unique and historic office complex on Sunset Blvd. in Hollywood. Built in 1936 by the widow of a notorious Los Angeles mobster who was murdered on the site, its seen its fair share of colorful history. Starting off as one of L.A.’s first shopping malls and evolving into an office complex, it has been a witness to and participant in the history of Hollywood. Standing today as one of the last remaining examples of Art Deco Architecture and serving as a living monument to the golden age of Hollywood, this property is a living icon on Sunset Blvd.
I mixed historical images and texts pulled from libraries and private collections with my original photography, writing and an in-depth interview with the owners, culminating itself in the form of a 220 page book measuring 10” wide by 12.5” tall. Printed in limited edition on a digital press with case-wrap binding and several tip-ins, this robust book tells the complete story of this iconic relic of old Hollywood.
A flip through teaser of this project can be viewed at:
www.christopherkosek.com/crossroadsGraphic Design, Publishing, Photography2010
Logo Design for Graphic Novel ImprintArt Direction, Graphic Design, Publishing2011
Graphic Design, Print Design, Fine Arts2010
Graphic Design, Print Design2010
YDYDYL is a new winter campaign for the New Mexico Department of Transportation (NMDOT) that raises awareness to the dangers of drinking and driving during the winter sports and holiday season. This is a huge time of the year for fans of college and pro football, basketball and hockey, so we adapted the language of sports broadcasting to give a more accessible tone to a traditionally serious type of messaging.
YDYDYL is a play on the long running tagline of "You Drink, You Drive, You Lose". We turned it into an accronym for a fictional sports network for the purposes of this campaign to support the sports broadcasting theme. I provided design support for the graphics used in the campaign as well as the related "DWI? Game Over" outdoor campaign.
This :90 second edit is the theatrical version, with :60 and :30 second versions edited for broadcast TV and interactive applications.
Client: New Mexico DOT (NMDOT)
Design and graphics support: Christopher Kosek
Creative Direction and Copy: Nick TauroAdvertising, Art Direction2012
Identity package for an upstart event planning firm.Art Direction, Branding, Typography2012
"DWI? Game Over." is a new winter campaign for the New Mexico Department of Transportation (NMDOT) that raises awareness to the dangers of drinking and driving during the winter sports and holiday season. This is a huge time of the year for fans of college and pro football, basketball and hockey, so we adapted the language of sports broadcasting to give a more accessible tone to a traditionally serious type of messaging.
We used the idea of tailgaters delivering the message to their peers and this campaign shares some of the actors from the YDYDYL TV spots.
There were two main types of boards.
1. Standard billboard size with the "DWI? Game Over." copy
2. Smaller "Pony Board" street level boards that remove the headline and just has the three figures with the established "You Drink, You Drive, You Lose" copy.
These outdoor spots ran in billboard applications, print ads as well as being used in Stadium graphics during the 2011-12 ESPN/Gildan New Mexico Bowl.
Client: New Mexico DOT (NMDOT)
Art Direction: Christopher Kosek, Becky Hahs, Nick Tauro
Design: Christopher Kosek
Creative Direction and Copy: Nick TauroAdvertising, Art Direction, Graphic Design2012